Survey questions you can copy

Customer satisfaction

1. How satisfied are you with [product/service] overall? (1–5)
2. How likely are you to recommend us to a friend or colleague? (0–10)
3. What is the main reason for your score?
4. How easy was it to [buy / book / get help]? (1–5)
5. Did we solve the problem you came to us with? (Yes / Partly / No)
6. What almost stopped you from buying?
7. What is one thing we should improve?
8. How did you first hear about us?

Product feedback

1. What do you mainly use [product] for?
2. How often do you use it? (Daily / Weekly / Monthly / Rarely)
3. Which feature do you use most?
4. Which feature have you never used?
5. How would you feel if you could no longer use [product]? (Very disappointed / Somewhat / Not disappointed)
6. What would you use instead if [product] didn't exist?
7. What is the one thing you wish it did?
8. Was anything confusing the first time you used it?

Employee engagement

1. I know what is expected of me at work. (Agree–Disagree)
2. I have the tools I need to do my job well.
3. My manager gives me useful feedback.
4. I would recommend this company as a place to work.
5. I see myself working here in a year.
6. What should we start doing?
7. What should we stop doing?
8. What should we keep doing?

Events

1. How would you rate the event overall? (1–5)
2. Which session was most useful?
3. Was the event the right length?
4. How was the venue / online platform?
5. Would you attend again?
6. What topic should we cover next time?

Website and onboarding

1. What were you looking for today?
2. Did you find it? (Yes / No)
3. What stopped you from signing up?
4. How clear was our pricing? (1–5)
5. What other options did you consider?

Demographics (only if you need them)

1. Which best describes your role?
2. Company size?
3. Country / region?
4. Age range?
5. How long have you been a customer?

Avoid these mistakes

• Leading questions: "How much did you love our new design?" → "How would you rate the new design?"
• Double-barreled questions: "Was support fast and helpful?" asks two things. Split it.
• Missing options: Add "Not applicable" or "Other" where needed.
• Too many open questions: One or two is enough; they take the most effort to answer.
• Asking for personal data you don't need. Collect only what you will use, and say how you'll use it.