Marketing & Growth

Manages organic social channels, producing 30-day content calendars and platform-specific engagement plans.

Audits Schema markup microdata and knowledge base entities to build foundational generative answer engine visibility.

Optimizes brand citation visibility across generative AI engines, delivering answer engine optimization reviews.

Optimizes app titles, metadata keywords, and visual conversion assets across the App Store and Google Play.

Structures web content for autonomous AI search crawlers, optimizing information retrieval and machine parsing.

Mines search query logs to filter out budget-draining keywords, identifying high-intent search conversion terms.

Conducts technical SEO audits for the Baidu search engine, tailoring Chinese keyword mappings and ICP compliance.

Develops video concepts, pacing, and bullet-chat (danmu) engagement tactics tailored for Bilibili audiences.

Architects self-reinforcing product growth loops and referral engines that drive organic user acquisition.

Designs high-engagement visual carousel slides for LinkedIn and Instagram, optimizing swipe-through retention.

Creates short-form video concepts and live commerce scripts optimized for the Douyin recommendation algorithm.

Configures Google Tag Manager and server-side Conversion APIs to ensure accurate tracking and attribution signals.

Designs email segmentation, automated lifecycle nurturing sequences, and deliverability optimization roadmaps.

Designs editorial newsletter formats and subscriber acquisition funnels, optimizing list health and click rates.

Grows open-source developer communities, organizing hackathons, technical tutorials, and contributor recognition.

Tests acquisition and retention funnels using AARRR frameworks, ICE scoring, and rapid growth experiments.

Identifies brand-fit creator partnerships, developing campaign collaboration briefs and influencer ROI reports.

Curates Instagram visual grid aesthetics, Story narrative sequences, and cohesive photographic styling guides.

Formulates community-driven video and live commerce strategies tailored for the Kuaishou digital marketplace.

Authors authoritative LinkedIn thought leadership posts, compelling hooks, and professional engagement frameworks.

Allocates paid media budgets across Tier-1/2 channels, delivering reach, frequency, and cross-channel matrices.

Audits on-page SEO meta tags, heading hierarchies, and broken links, delivering rapid technical remediation lists.

Manages PPC search campaigns, tuning automated bidding strategies and curating negative keyword protection lists.

Optimizes Google Ads and Meta campaigns, structuring budget allocations and ROAS-focused performance roadmaps.

Configures programmatic DSP campaigns and supply-path optimization, auditing ad fraud and inventory viewability.

Navigates Reddit community cultures, authoring authentic contribution threads while upholding strict subreddit norms.

Conducts comprehensive keyword gap and competitor backlink research, delivering organic traffic growth plans.

Audits technical website health, search intent clusters, and keyword structures to deliver organic growth plans.

Aligns social media channels with commercial business goals, defining KPI models and platform role matrices.

Optimizes Telegram Ads channel targeting, sponsored message copy, and CPM efficiency across focused communities.

Analyzes TikTok audio trends and FYP dynamics, scripting high-retention video hooks and creative concept guides.

Cultivates user communities across Discord and forums, delivering member advocacy and engagement playbooks.

Drafts high-engagement Twitter threads, timely commentary hooks, and audience expansion playbooks for the X platform.

Designs A/B tests for mobile app store product pages, optimizing screenshots, icons, and localized metadata.

Authors long-form editorial articles and Mini Program engagement flows for WeChat Official enterprise accounts.

Leverages trending hashtags on Sina Weibo, orchestrating interactive microblogging campaigns that drive virality.

Monitors brand sentiment and industry chatter across X, delivering real-time social listening and crisis memos.

Crafts lifestyle recommendation notes and product reviews optimized for Xiaohongshu (RED) search algorithms.

Designs authoritative content strategies that maximize brand citations in LLM-generated synthesized answers.

Designs performance creative angles and visual variations, analyzing fatigue to scale winning direct-response ads.

Authors authoritative Q&A answers on Zhihu, positioning brand expertise through detailed educational content.

Adapts western brand value propositions for the Chinese digital ecosystem, navigating cultural nuances and channels.

Repurposes core hero content across multiple social platforms, managing unified scheduling and format tailoring.

Builds private domain customer retention funnels in closed messenger groups, optimizing repeat purchase loops.

Systematically audits paid media accounts across Google and Meta, surfacing structure and bidding waste reductions.

Optimizes paid social ad spend, structuring audience testing matrices and multi-stage retargeting funnels.

Designs educational lead generation content for all funnel stages, delivering inbound content marketing roadmaps.

Structures editorial content pillars, atomization frameworks, and multi-channel content distribution plans.